Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders. It gives a distinguish identity in the industry and in the minds of consumers. It is the much broader concept as compared to promoting the products and services of the company.
A strong corporate branding strategy can add significant value in terms of helping the entire corporation and the management team to implement the long-term vision, create unique positions in the market place of the company and its brands, and not the least to unlock the leadership potential within the organization.
Corporate branding strategy is and has been evolving towards personal corporate branding strategy. It starts with the management and all the employees together understanding all of the aspects in the business. The people behind the product is the latest-and-greatest corporate branding strategy movements. To be specific, the employees are playing an important role as a corporate branding strategy. Strong corporate branding needs to start at the workplace with your employees.
By empowering your employees with the right treatments, they will represent the quality of the products or services that you provide. Employees who are excited about what they are doing are willing to go above-and-beyond in their work to provide for their customers. When employees love their work and workplaces, they tend to share their experiences with friends, family and people in the community. This creates a ripple effect of positive thoughts about your company, prompting new people to give your products and services a try.
Educated and empowered employees are your greatest brand ambassadors. Employee engagement and knowledge highly influences customer loyalty and revenue growth. Give your employees a reason to be brand ambassadors for your company by making your firm a great place for them to work! Your bottom line will thank you for it.
“Employees are the Best Corporate Ambassador.” – Agung Laksamana M.Sc., MCIPR –